Marketing Ethics & Society / Lynne Eagle and Stephan Dahl
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
| Autor principal: | Eagle, Lynne |
|---|---|
| Otros autores: | Dahl, Stephan |
| Formato: | Libro |
| Publicación: |
London : Sage Publications, 2015 |
| Descripción física: | 300 p. ; 24 cm |
| Clasificación CDU: |
658.8:174 658:316 * 658.8 |
| Tipo de contenido: |
Texto (visual) |
| Tipo de medio: |
sin mediación |
| Tipo de soporte: |
volumen |
| Sumario: |
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. |
| Materias: | |
| ISBN: |
9781446296615 |
Córdoba - Depósito
| Copia 208966 | Disponible |
|---|