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Branding TV principles and practices /

Bibliographic Details
Main Author:	McDowell, Walter.
Other Authors:	Batten, Alan.
Format:	Electronic
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Focal Press, c2005.
Edition:	[2nd ed.].
Subjects:	Television broadcasting. Brand name products. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=153793

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